该设计旨在创造强烈的第一印象,使其令人难忘,可分享,更重要的是,真实。因此拆箱需要具有吸引力,并应引起好奇心以鼓励客户考虑。我们希望将我们的前景展现为新鲜无畏。我们想到了在拆箱过程中从拆箱到使用设备的经验。这就是单词搜索的概念所在。它会引导用户进入流动状态,以实现完全专注于他们正在做的事情的感觉。这是我们的品牌和产品的简单性。
The design is intended to create a strong first impression which would make it memorable, shareable and more importantly, authentic. So the unboxing needs to be engaging and should provoke curiosity to encourage customer consideration. We wanted to present our outlook as fresh & fearless. We thought of crafting the journey from unboxing to the very experience with the device in a very indulging process. This is where the concept of word search came. It would lead the users into a state of flow to achieve the feeling of being completely absorbed in what they are doing. It is something which embraces the simplicity of our brand and the product.
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品牌VI/包装